In This Episode

• What is the MAP Method of neural retraining?
• The neuroscience research behind the MAP Method.
• Applications for the MAP Method for emotional, mental and physical health.

Show Notes

Join me for special double episode 29 where we learn about the latest innovation in neural retraining from Colette Streicher, licensed psychotherapist and founder of the MAP Method(TM) and the MAP Coaching Institute in Houston, Texas. She is the best selling author of the book Abundance on Demand. 

Hear about this new frontier in rewiring the subconscious mind to overcome anxiety, depression, chronic pain and chronic fatigue as well as weight issues, allergies/sensitivities and autoimmune diseases. Listen until the end to hear how you can experience a MAP Method session with Colette.

In this episode we discuss:

• What is the MAP Method of neural retraining?
• How do you explain MAP to someone who has never heard of it? 
• Tell us about your journey, and how you discovered MAP.
• Can you talk about the neuroscience research behind the MAP Method? 
• What were the early applications for MAP? 
• How is it being used today--new applications? Case studies? 
• What should I expect from my first MAP Method session?

Don’t miss the chance to experience the MAP Method for yourself. Check out our free courses about the MAP Method and how it works, as well as our MAP Introduction Program at www.MAPforHealth.us. For more information about the MAP Coaching Institute, please visit: www.mapcoachinginstitute.com

Transcript

**Please note: Transcript created by AI, accuracy not guaranteed.**

[Music]

Welcome to The Flourish with Functional Nutrition Podcast. I'm your host, Madeleine Lowry, founder of Twin Cities Nutritional Therapy and a Nutritional Therapy and MAP Method Practitioner, specializing in chronic digestive issues, allergies, sensitivities, and autoimmune conditions.

Join me for episode 29 where we learn about the latest innovation in neural retraining from Colette Streicher, licensed psychotherapist and founder of the MAP Method and the MAP Coaching Institute in Houston, Texas. She is the best-selling author of the book Abundance on Demand. Hear about this new frontier in rewiring the subconscious brain to overcome anxiety, depression, chronic pain, and chronic fatigue, as well as weight issues, allergies, and sensitivities, and autoimmune diseases. Listen until the end to hear how you can experience a MAP Method session with Colette.

As always, we must disclaim that the information we share in the podcast is for educational purposes only. As MAP Method Practitioners, we do not diagnose or treat disease and we recommend working with a qualified practitioner. Now let's talk with Colette!

Welcome Colette. I'm so excited to have you on the show and I'm so happy to have you join me for this special episode of the Flourish podcast.

Thank you Madeleine for inviting me. I am so excited to share with you and your audience this cutting edge information.

I just want to take a moment here and explain why we are going to take a little deviation from the usual topics, the usual nutrition-based discussion that we usually have on the show. To talk about something I find really interesting, which is retraining the brain. As some of you may know, I've gotten into a neural retraining technique that I call Retrain Your Brain. It's something that I teach to my clients that have allergies and sensitivities and it has often quite dramatic and remarkable results for people who have severe food restrictions or sensitivities to chemicals or environmental allergens.

But along the way I found that there were maybe 20 to 30 percent of people that I taught that just couldn't use the method. They just couldn't engage with it. They couldn't achieve their goals and I was puzzled by this and I really wondered if I could find another method. So this method, Retrain Your Brain, that I've been teaching is a self-directed method of neural retraining. That means that I teach you a method and you go home and you practice it yourself, right? So that's the self-directed part. This other method that we're going to talk about today, which is so cutting edge and so exciting is a practitioner-directed method of neural retraining. That means that the practitioner rewires the client's brain in a session and this is called the MAP method.

Colette Striecher is the founder of the MAP method and I'm just so honored to

have her join me for this conversation because I just think it's going to be so illuminating for

for our listeners. So Colette, can we just start with a little a little background? What is the

MAP method?

Yes, that's a good question. It's a method that allows us to help our clients literally,

like you said, rewire their brain. What we do is we actually teach the brain to rewire itself

on instructions. So, we literally give instructions to the brain and the client is observing

their brain being rewiring itself and that means that it's very gentle, it's very fast,

it's very effective and it's a long-term results that we're getting through that method.

So let's see. So the MAP method is something that you refined and have worked with for some time. How do you explain how it works to someone who's never heard of it?

The MAP method is very unique, because what we do is we literally use metaphorical language to teach the brain to heal itself and the brain slash mind, you know, the mind is the software and the brain is not hardware. But what is unique about MAP is that we use metaphors. So perhaps it could be linked to the history of Ericsonian language patterns and use of metaphors.

Really it is something that you need to experience yourself to understand. It's not like EFT where you tap on different points or it's not like EMDR where you have to imagine or use your mind to really consciously, you know, follow instructions. It's literally training your brain so that when we give it instruction to heal itself it will naturally find the negative memories or the painful memories, the belief systems that are not supporting you and beginning to neutralize those old memories.

Neutralize meaning eliminating the negative emotions associated with the learning that has been

recorded in the brain. So for example when you have an event that happened to you in the past,

you can have a lot of negative emotions attached to that event. And the issue with that is that the emotions will motivate your behavior. So if you become, for example, afraid of something, afraid of swimming, you were thrown as a baby into the water, you can't swim, you're afraid to die, for example, in that example here, and you connect water with fear.

And then in a MAP session we would neutralize the memory. That means you could still see and remember that memory, but it would not have this negative fearful connection. Therefore your behavior will change and you will be able to go and swim and do whatever you desire with water.

So this is what is so innovative in the field of psychology. MAP is like nothing else that exists out there really. That's what is unique is, yes, it feels really magical from the first experience you have. When you have the experience of MAP, it's very gentle, very simple, very easy. You just simply close your eyes, remember the memory, and because we give an instruction to your mind to go and neutralize that memory, it will within minutes literally neutralize that memory and therefore affect your future behaviors.

Thank you. I love that explanation. So MAP as I understand it fits into an emerging field called

energy psychology. Would you agree with that?

Not really. I actually don't know if I would see it with energy at all, even though I was invited, you know, in the energy psychology conference. No, I would say in the new field of neural retraining, how do we retrain the brain and how do we change long-term memories? This is like a new field. It's a new cutting edge if you want in the field of psychology. I would say that's the next level. That's the next step.

Energy psychology was created 30, 40 years ago, you know, in the 1980s. It's quantum leap. That means there is no more explanation around the meridians or the tapping or we don't have to stimulate different acupoints. We don't have to. So I think it's very far away from it. It's the next generation of psychology on the planet, I would say.

Well, thank you for clarifying that. I'd love to hear the story about MAP and your journey and how

you discovered this and at what point you understood that you had something here that was extremely powerful, like the world has never seen before.

Yes, so the journey began, of course, when I was really, really young, I was nine years old. I was living in France. I am a French citizen originally. And I made the decision through a traumatic event that I would be happy and I would have a happy family. So from then on, at 12 years old, I was studying Freud. I was studying psychology. I was literally hypnotizing my friends. And so it has never stopped. After that, I was very interested, when I was 18 years old, in the body, the energy system. I studied oriental medicine. Then I did a lot of personal psychology work and eventually moved to the US and became a licensed psychotherapist after seven years at the university studying many things, including quantum physics and became also at the same time a massage therapist.

So I was accumulating an incredible amount of knowledge and information on the body, mind and the spirit part of it. So I, it all came together through my own journey of discovering that I needed to know more. Like I had studied energy psychology since the 1990s, with Gary Craig, EFT, TFT, all those methods. And it still was not enough for me. Even though it was a revolution at a time, but it was not enough because I was looking for faster, easier, gentler, and constantly learning, learning the latest tools and techniques. And then at one point, everything came together. I had a mentor in Canada. I had a client that was extremely difficult that came from Europe that I didn't realize. My reputation was good here in terms of therapy then someone from France sent her daughter for depression and anxiety and phobias. And I thought,"Well, there would be no problem." And I realized she was misdiagnosed and she had actually bipolar

disorders.

So it led me into a complete research in psychiatry, in how do we change personality disorders? And then I found really cutting edge information. And I put it all together at one point. And that's where MAP was born. I put all my 35 years of experience, we systemized and organized this process. And when I realized that it was really valuable, and I didn't want to spend my entire life creating a new method that would just give a micro benefit. Why would I do that? I had enough tools.

So I was really asking the universe, give me a proof that will give me the courage to turn my back, to energy psychology, to everything I've ever learned, and to begin fresh and develop this method. And that came when I was introduced to a young girl. She was around 17

years old. And her mom said, "Please, please, please try to help her. We've tried absolutely everything. She has obsessive, compulsive disorder." And I told her, "You know, I am testing out this new method. I don't know if there will be any results. Are you okay with that? We're going to do a case study."

And she said, "Yes, absolutely. I am ready to try anything." So when this young girl came to the door, she shocked me because when I saw her face, she had literally soap scales, you know, on her face. Like she had dried out soap and the soap was scaling out, but still stick all over her face.

She had gloves that were full of soap, gloves and little fingertips were cut off so she could,

you know, use her cell phone. And she had not changed her shoes for like a few years, and she had not washed her hair for also a long time. And so she was like an interesting experience to say the least. So she didn't look at me. She was focused on her cell phone and she absolutely didn't want to have anything to do with me. So no eye contact, nothing. So I say, "Well, the cell phone has to go, so she throws it in the corner, the mom picks it up like just before it gets to the floor." And the good news is I said, "Okay, the only thing you will have to do is look at this video training for your brain." And that's it. And you sit down here, you have nothing else to do. So she was a teenager, totally bored to death, looking at the video.

And I was thinking, "Oh my God, like if, you know, if I can get through to this person, that will be it." So I begin giving instructions to her brain. I have zero feedback. She still doesn't look at me. She still doesn't say a word. I'm just giving instructions after instructions, having zero feedback from her. And then she turns her back and leaves. And the third session, of course, the first session, I had absolutely no clue what I had done and if anything had worked.

The third session, she comes to the door and her face is clean. She has let go of her gloves or

skin was beginning to grow again back. She had like really rashed, you know, the skin was so hurt because she was cleaning her hands and arms for, you know, 20 times a day. Now the skin was getting healthier, the face, she looked at me in the eyes normally and she said, "Can you help me out with my belly this time?" Because she's washing the belly 20 times, too. I said, "Okay, let's go."

And so I do that, again, you know, but this time she gives me a little bit of feedback. And then the fifth session, she's like completely normal. She had the first weekend that she had used no soap.

She was communicating with me normally, etc, etc. So when she left, that was my miracle. Like, okay, five sessions, OCD disorder. Yes, I can do that. I will turn my back.

And so I turn my back to my, to everything I've learned before. Don't use EFT, don't use anything,

and just use MAP. And from then on, I had those kind of miracles over and over and over again.

And we ended up doing QEEG research to find out in the brain what was going on because we had no doubt that something was altered in the brain. And that's, yes, the story of my decision.

Wow, wow, that's amazing. That's quite a story. I can't even imagine trying to make that

decision of leaving behind your training, your 30 plus years of experience, everything,

everything you'd accumulated up until that point. Of course, you put a lot of it into the MAP method. But, yes. To strike out like that on this journey without anyone else, probably in your profession, really understanding what, what it is you had and, and, and what you were doing. That takes a lot of courage, I think. But I love that you started to talk about the neuroscience. And I would love to hear more about the research that the MAP coaching institute has been doing into the MAP method. And the encouraging results that you've been having.

Yes. So actually, I would like to explain in neuroscience terms what we are doing in MAP because I

begin to do neuroscience, you know, research. I begin to try to understand what is happening here. We are obviously changing long-term memories. In psychology, there is a theory called learning theory, which I, you know, adhere to. It's like, that means everything is learned. And it is very positive because then everything can be unlearned. So we knew we were changing and unlearning memories.

And this was the revolution because for more than a hundred years in neuroscience, we thought

that long-term memories could never be unlearned. And when I digged in, because I had the proof that we could unlearn it very fast. Within minutes sometimes, we unlearn a phobia, we unlearn things that we can measure every three or four minutes of progress being made, the brain being rewired, you know, obviously. So I looked into the research and I have found a breakthrough research that happened in year 2000. Dr. Karim Nader from McGill University in Quebec had found out that long-term memories could change within minutes in a certain condition.

And that's the kind of conditions we were using in the MAP method. So it's totally reinforced

what we were doing. And it's like the application of the cutting edge research in neuroscience.

So that gave me a lot of energy, if you want, in support. We went into QEEG research and this is

just to give you an idea, it's a very expensive research. So in the beginning, we, you know,

it's about $700 an hour. So we couldn't afford a lot. So I was asking again the universe,

the universe, give me a case study that will really help clarify all of that. And so we found

someone who had a very deep height phobia. And I didn't know how deep and complex it was.

There are phobias that are simple and phobias that are complex. So this one was actually a complex phobia. And I had no clue before we began. So we're just hoping that we would not clear the phobia in five minutes because for $700, I wanted my results. So we get into the session with the neuroscientist and, you know, put all the head gear on and all of this connected to the computer. And the benefit of MAP is that people don't have to tap or move or imagine or really talk in any way, shape or form like I was telling you with the example of the first story with the OCD. Therefore, it is possible to do QEEG because QEEG means quantitative electroencephalography. And encephalograms are very, very sensitive to any movement, your eyelid movement, and it could spoil the research. So it's impossible to do, for example, this kind of research with EFT because the tapping would completely affect the brainwaves. So here, because she had nothing to say, and she was just able to say a number, you know, 7, 3, that's it.

And we knew when because we were recording everything. We were able to do this research. So it was for one hour, I treated actually seven different phobias around height. But what we did to prove the pudding, if you want, before that, we brought her to the seventh level of a building downtown in Houston. And it was more so she could prove the idea. When she got out of the elevator and she tried to look into the lobby downstairs, through the atrium, you know, bending over the railing a little bit, looking down in the lobby.

Well, we did the pre-test before going to the QEEG experience in the same building. So we were

lucky. It was at the first floor. We go up the elevator and she just cannot get out of the elevator.

I mean, she, she three steps out, hands on her eyes. "I can't do that. I can't do that. I can't do that."

Back in the elevator, going back down. Then we do the one hour QEEG experience.

So I treat one phobia after the other. Things like I've never heard before, like, you know, the floor will melt under me. The floor downstairs is actually that I'm looking at is a magnet and it's pulling me above and over the ramp. I mean, those fears that were number 10 one after the other and each time we went from 10 to 0, 10 to 0, 10 to 0, 7 times, 7 phobias and related to a height. And then at the end, we wanted to test the results. We went back up the elevator and this time she walks out of the elevator cautiously, but she walks out, gets to the ramp, looks down, opens her arms, then over the ramp and smile, say, all right, we got our research. So that was an experience that also encouraged me along the years.

Wow. And I've, you know, this is a video that anyone can watch if they search up the MAP Coaching Institute on YouTube. It's one of the case studies that's on there. And I've seen this video. I've seen it, but, you know, it's edited, of course, to make it shorter, but I didn't realize that you were working on seven different phobias. And I'm just curious, how did she communicate them to you when she was only allowed to say her SUM rating each time?

Yeah, she did have one sentence like the floor is melting. Oh, I see. I see. It's magnetic. It's

pulling me down. So, but because we recorded everything we knew when she was talking, I was very short. Yes. It didn't affect the research.

And so, can you just explain the use of the numbers? I think maybe we need to clarify that in SUM ratings. Can you explain what that is?

Yes, because MAP is immediate results, literally, we can measure and the kind of measures if you want their progress. So, 10 meaning out of 10, I am panicky. I am feeling really a huge level of discomfort. And zero means I'm completely neutral. I am thinking about the same thing. For example, she was thinking walking out of a balcony, on a balcony. She was thinking about the same thing. But now she had a zero. No response. It's like completely neutralized. The memory was neutralized. The thought was neutralized. So, now she was able to walk out and bend over.

And what we discovered after a week after just to get the end of the story is that the neuroscientists had to spend time analyzing the data. And so, we came back, and he was floored. Literally said that "I'm floored." Like, this is what we were looking for. And there were areas of the brain out of every type of brainwave that he was analyzing, which was a lot, like 30 or 40 of them. Every single one of them pointed to the same area of the brain related to pain and related to memory. And so, it was absolutely clear that we had literally rewired those areas of the brain. \

Yeah, that's fascinating. Now, I think you did QEEG research with a couple of more clients as well.

There were more right there, a few more examples. That's true. Yes, we ended up buying a Wi-Fi QEEG headset that helps with research. So, we did it in my office, and it's not as official, but in my office, we could record the changes that were made, especially when I was giving an instruction.

I was really curious about what was going on when I gave an instruction. The person is not saying

a word, and is the brain literally changing while I'm giving an instruction to the brain. And yes,

we got absolutely clarity about that. So, we could see when the person was actually processing

information.

And I remember that there's one, yeah, there's an example with a woman who's just having trouble with her academic studies, right? She's just really, really, really anxious.

Yes, and it's a great story, actually, that I wanted to talk about, because this actually is a story of MAP that could explain the application of MAP. She was one of my clients 6 years ago, just at the very beginning of MAP. She was one of our first clients. And actually, I do volunteering work, so I actually took her as a volunteer, you know, to help her out, because she was the mom of five young kids, and in a very traumatic relationship. And I wanted to help her out, and she was so motivated, desiring to move forward in her life. So, we cleared a lot of things, traumas from her childhood that allowed her to accept such relationships. Then she had the courage to divorce, actually, this very, very painful situation. So, she divorced her husband, and she was the single mom of five kids. And so, she was going back after a year, she decided to go back to school and finish up her engineering degree.

And again, every time she had a block, she would come and we would release. And then she ended up having, you know, she had not studied for years. She couldn't remember things. She,

and she was in one of the toughest electrical engineering schools, you know. So, she had to have

results. And one time she came and she just, you know, chose to take three classes that semester,

and she felt overwhelmed.

So, we did a QEEG, and within literally three minutes, she shifted her mind, and she laughed, and she said, "No, I've done it before, and it's all good, and I wonder why I was ever anxious." And she literally laughed. So, it was a three-minute session that is recorded, and that was pretty  impressive. And then the good news is, she literally graduated at the beginning of June, and I'm so proud of her, and she has been hired by NASA, and she's officially a rocket scientist. So, it has been a journey, but it's definitely someone we are very proud of at the Institute.

That's a great story. I think her name was Michelle, is that right? Yes. Yes, and you can find that video as well if you search on YouTube for the MAP Coaching Institute's case studies. I remember there was one more. It was a guy this time. I can't remember what his issue was, but again, I remember dramatic results.

You know, actually, we could sit here for about two years. Every single session we've given,

every single thousands and thousands and thousands of cases, now all over the world with trainers, and MAP practitioners all over the world. This is what we love the most. This every single session we measure, and every four or five minutes we measure the progress, and there is no doubt in the mind of the person who goes to a session that something has changed. Either they have cognitive shifts, which is suddenly they have an insight and complete realization, they see things differently, or they have physical shifts, the muscles relax, and you have back pain dissolving, and other issues in the body releasing. I mean, there are so many things going on that during that rewiring, both at the conscious and unconscious level down to the cellular memories.

So maybe it's a good time for us to just talk about what a MAP session is like. So just for people who are a little apprehensive about something that we're talking about rewiring your brain.

I know you've described it as being gentle, but maybe you can just describe what it's like for

a person who's new to this to come to their first session. And you know, what should they expect?

Yeah, that's a good question, because it's unique. It's unique, but it's very gentle and very simple.

So mainly you will have to watch a video which will begin to train your brain and all parts of

yourself to understand the process. Very easy, you don't even have to remember or understand

anything like this young teenager, you know, she was bored to death, but she still got it. And

after that you go to the session, there will be a little more metaphorical language to explain

even more specifically to all parts of your mind, what to do. And finally, all you do is you pick a

subject. The first time around is very good to pick a phobia, a specific event. These are things

that the brain and the wiring in the brain is very clear. And it's perfect for a first example.

So you bring up, let's say, your traumatic memory. And all you have to do is remember it. You don't try to repress or change it or do anything else. You completely passive, you remember the memory, and you notice what is going to change while the coach is going to give instructions like we talked about. So you're going to hear instructions, you don't even bother with that. You just keep focusing on the event and you keep noticing what is changing. And literally the event and the memory, well, things will begin to shift. So sometimes is the memory is getting fading away. Like you have a harder time to really get the details or it's going to be on the contrary, extremely clear, but then it gives you an insight into it and say, oh, but that didn't take, you know, that happened. I have a story about that, but I want to continue on that.

So your mind will show you, perhaps, a lot of different memories that are connected to this one. And that's really one of the strengths of MAP that I didn't explain before is that one of the biggest limitations with other methods is that you have to take one traumatic time, one memory at a time, one belief at a time. Everything out there is, and this is great, but it is so slow when you know that the subconscious mind is hundreds and hundreds of memories that are similar to that are, it felt overwhelming to me as a therapy, saying that especially when I began focusing on success and money blocks and I knew it was so unconscious, there were so many layers to clear generational memories. I mean, it's, it's so complex. So I felt like I needed something better and that was part of my search.

So with MAP, what we do is really throw like a net over your subconscious mind and we clear and neutralize all the memories that are similar to the one you have picked, for example, during that session. So you might have lots of memories pop up that are either similar or connected that you never even knew consciously. So that's why it is so effective because you don't have to remember where it comes from or why you have this phobia or any of it. The, you know, the subconscious mind and all the parts of your mind will know and remember and clear as we go. So that's the benefit of MAP and can you remind me where I was? I think I went a little bit off but one story, one story I do want to say about what will come up in the session is that yes, I, we were in the session, where will come up in the session is all those memories or none of it.

If you don't have to remember it or it doesn't matter, all you do is observe the change and before you begin, you give a number from 0 to 10 and 10 being, oh, how much, you know, distressed, you feel thinking about this phobia of anything, of swimming, for example. And if you feel like a 10 and you are, you know, your heart is beating hard, you are sweating, then, okay, it's a 10 and then a few minutes later, you ask, okay, now whatever you noticed, where are you now? Looking and thinking about this exact same thoughts, firing the exact same neurons originally, now there is not the same reaction. It has been neutralized, so, perhaps you go from 10 to 8 or to 6 or, and then a few more rounds and you get down usually to 0 and it's completely neutralized and then

it's forever, it's a long-term neutralization.

Yeah, that's the amazing thing. It can work so quickly that literally people can come in with, in and they'll say, I have, I have a lot of anger about this situation I'm at, I say, how intense is that for you? And they say 10 and 20 minutes later, after a few commands. So where is the anger for you now? And they're just sitting there with a peaceful look on their face and I'm saying, I'm saying, can you even connect to the anger anymore? And they're like, no, there's no anger anymore, there is no stress that I'm, it's just peaceful. And that's pretty remarkable because I'm sure, you know, in your psychotherapy days, that was not, what was happening, right? In a therapy session. Right, yes, absolutely. So it's really magical.

For therapy, someone who has had a lot of experience, we have psychotherapists who are literally

even retired now. They have 30 years of working in a psychiatric hospital or with clients one on one for 30 years. I've studied everything and I'll be, you have to, everything. And they still love

MAP because that's so unique. And it's literally, they appreciate it the most because they have struggled with all of that. We have actually a therapist in England who has an entire trauma center. And she was coming to MAP just to get one more tool, you know, in her belt. And actually she has told me lately, "Colette, I cannot do anything else other than MAP right now because it's just too slow." And so she turned an entire clinic into MAP. And that's what we're talking about.

And I know that your audience is wondering, what is the connection between the body and the mind? I mean, is there anything like, are we only talking about suffering emotionally? And if you want, I can, I can answer this question.

Yes, I was going to ask you about that because, you know, we had the original applications from

MAP, which were really around, you know, psychotherapy topics, right? And so maybe you can just talk a little about like what the original applications were and how that's changed because it has grown so much in these six years. There are new frontiers that you're doing case studies on now that are just very exciting.

Yes, absolutely. So we began with psychology as you know, and it turned into peak performance because I was working with athletes going to the Olympics or even business leaders in the world. So I did develop my own peak performance aspect and money blocks and success blocks. And then we have this institute now that we teach psychotherapists, nutritionists, chiropractors, medical doctors. We teach them, or coaches even, we teach them how to use MAP in their practice. Some of them have begun to, like you Madeleine, you're beginning to go on the

cutting edge and experiment because as we know now, there is no doubt that the mind is connected to the body. The body-mind connection has been absolutely confirmed scientifically.

So it is actually of utter importance to find out what are the emotions and the beliefs at the core or associated with any kind of illness. So some of our trainers actually have been on case studies. We have one that is exploring autoimmune disease and we have had incredible results with that. I mean, we are exploring sleep issues and learning issues at school and oh man, there is so many. Also weight loss, of course, and oh, I have a story about weight loss. I mean, I have stories on all of that. But one of it is one of our actually coaches and she called me and she said, "Colette, I've had a breakthrough." I said, "Okay, what's going on?" She said, "I never worked on my weight and especially food, things, addiction kind of." I mean, she didn't say that, but I decided to focus on it because I'm putting on weight.

I said, "Okay." And she said, "In four sessions, the four sessions I found, I remember the event that happened when I was 13 years old that made me put on weight." And then, since that, exactly after the session, my taste buds changed. And I said, "How do you know that?" She said, "Well, I was delivered this big bag of chips and I opened the door on the front step and I opened the

bag of chips and I tried to eat one and it just didn't fit. It was too salty, too fat. It just was not me anymore." And then one thing after the other, the coffee and the sugar, all of that, and I'm exercising now. She said, "Oh, but I exercise now. It's not a condition anymore." I mean,

this is what truly am. I'm back to who I am. So these are the kind of stories I get, more or less,

every day. And that's why we are encouraged to go on the continued edge and do research.

So I know Madeleine, you've been beginning research, too, in different areas also.

Yes, I'm very excited about the potential for MAP for physical health because, as you know,

I was working with people who had allergies and sensitivities and other physical symptoms like

chronic fatigue and chronic pain syndromes. And they, many of them were helped with the old method that I was using, not old. I mean, it's still relevant. Retrain Your Brain, the self-directed method.

But for people who weren't successful there or got stuck, I can now use the MAP method to get

them unstuck. And for people who are just not willing to go through the program, the Retrain Your

Brain program takes three to six months of practice one hour a day. So it's quite a commitment.

For people who just don't have that ability to commit to that kind of practice, we can use

the MAP Method instead. And what I'm seeing is really good results for people who have things like, of course, anxiety and depression, but also things like chronic fatigue and chronic pain syndromes. So that is really super exciting because I don't think there are very many good approaches to those things.

Yes, and that's really what is the most exciting from MAP. And it's called, "Make Anything Possible." And I think the name is right because we have not found the limits yet. We are exploring the boundaries, the frontiers, and we have found that we can make progress. Actually, the therapist that I was talking about in England, she says to me, "There is nothing that cannot be

improved by MAP. She had done addiction and PTSD and all of that, and she's so surprised."

So not only in psychology, now we're beginning to go out there and thanks to Madeleine and others of our practitioners beginning to explore. The potential is unlimited, I really believe so.

Yes, and I just want to mention that Suzanne Bond is the practitioner in London and Jelena.

I can't say her last name. Can you say it for me?

Katic.

...in Croatia is the one working on autoimmune disease. I'm also interested in autoimmune disease, but we have so many talented MAP practitioners that are just going out there into the world and exploring so many frontiers. And I hope to have to be able to interview some of them on this show as well because I just think it's really important to get the word out there about this new approach and the potential that it has. And so for people who have tried everything and are still looking, they're still searching for their answer. I really think that working with the brain is

that final frontier and the most powerful one.

Yes, and we even have chiropractors, chiropractors. One of them we talked about last week. I talked to him and he had results with neck pain and back pain and things like you can't believe. So because I mean we can believe it when you begin to study the connection between the the mind, the brain, the hormones of stress, how stress affects healing or not healing. You know, when you have too much stress it totally reduces your healing and introduces your immune system. All of that has been completely proven.

So it's really about reducing stress, which is usually connected to some time types of thoughts,

beliefs, emotions, memories that are, you know, attached to some emotional components. And when you neutralize those, then there is less stress in the body and there is more healing abilities.

Yeah, I think that's exactly right. You know, I started reading this book yesterday called The

Divided Mind by Dr. John Sarno. I don't know if you're familiar with him. But he was known as,

he's, he's, he retired, I think, from a long career at NYU Medical Center where he treated people

with chronic back pain with a unique method that was around helping them uncover repressed emotions. So a lot of overlap with what we're talking about here, he had his own method for doing that and it involved education. He had them journal about emotional issues or traumatic memories, right? So that they could, he believed that once they were aware of what was causing this and they could release those emotions that it would, it would improve their, their back pain. And in many cases more than probably 50 to 60% of his patients did improve with his method and often dramatically.

But anyway, in this book he talks about the psychogenic disorders and this is part of what makes me so excited about what we can do with MAP in terms of physical health. He talks about five different classes of psychogenic disorders. Number five are the psychosomatic disorders and psychosomatic is a term that's kind of been disparaged in the medical community. But here we're simply referring to the influence of the brain on the physical body health. And he says that there are two types of psychosomatic disorders. One is the conditions that are directly influenced by unconscious emotions. And he includes in this something he calls TMS, tension myelitis syndrome that was his own term, pain syndromes like back pain and neck pain and chronic pain issues like joint pain, GI conditions. So the gastrointestinal tract like IBS reflux or ulcers, he includes skin disorders and also allergies and sensitivities in that group. And the second group is the un, the group that involves unconscious emotions that play a role. So they're not the entire ball of wax right there, not the entire cause, but they play a role in exacerbating these conditions. And he includes in those autoimmune conditions like rheumatoid arthritis, cancer and certain cardiovascular conditions.

So you know, this just corroborates, you know, what we're seeing in the MAP Method universe basically of practitioners that are going out there and trying, you know, we're trying, we're like pioneers trying different things and we're seeing like, well, this really responds nicely, you know, weight loss, okay? Or, you know, smoking, uh, smoking addictions or addictions to food or like I said, chronic pain, chronic fatigue. These all seem to be things that respond very nicely to the MAP method. And so I, you know, I'm excited to see where this can go further.

Yes. I have several stories. One of them is like for the back pain, it's actually Dr. Ed, our chiropractor at the institute. Yes. He had a tremendous pain actually and he couldn't, you know, he had done chiropractic activity, he had done anything he could. He was really going to have to go to surgery because he could see through the MRI that there was physiological things going on. And, um, he did his first MAP session with, with another chiropractor that was a MAP practitioner and he was just testing out MAP.

So he took one stress. He didn't even tell her that he had a back pain and, uh, here we go. 

After the session, he realized his back pain is gone. And it was gone a week later, two weeks later,

three weeks later. It was completely gone. So just another example that would support, you know,

the book that you're reading.

Yes. That's Dr. Ed Leshin in Arizona. And I, give him a lot of credit. He did record a video on this again. You can go to the MAP coaching institute channel on YouTube and find it. But as a chiropractor, you know, it's humbling to have back pain that you can't resolve. And so debilitating for him too, but, um, it's just wonderful to hear that he found solution. And it was as simple as a MAP session on stress release. So, I mean, that's the kind of miracle you can experience. And I'm not going to suggest that any physical ailment that you have can be resolved by a MAP session or even multiple MAP sessions, but it's worth trying. It's worth trying once. It's worth trying to see if maybe it can take the edge off or, um, you know, sometimes remembered pain, I think is kind of a factor in some of these chronic pain syndromes.

So Madeleine, we found out actually that for chronic issues, having a MAP session every single day, that is actually recorded by the practitioner, etc. So for some people, it will need repetition and going deeper because, of course, they've had suffering for 20 years. Actually, my first other miracle story was not for me directly, but I trained one of the practitioners here in Houston, one of the first. And this person was hired as an assistant, health, you know, a health assistant to a young woman who was in the dark for five years. She had been in the dark, with even covers on her eyes. She was blinded because of the medication she had taken, but she had extreme allergies to absolutely anything, like even the smell of coffee or anything. And she could only drink a little bit of a soup every day the same for five years. She was on her bed, so she her legs had more or less the muscles that disappeared. She was on a wheelchair. She was taking 20 plus medications. They tried more than 27 doctors. I mean, the whole nine yards. And what this person did was MAP.

And the entire method that I have not had time yet to explain, but there are several steps to really rewire the brain completely. And she did that like one hour or two hours a day. After three months, she was not blind anymore. She could let go of all of her medications. She was not allergic. She began to eat. She could eat everything. And then finally, she could walk. And now she's playing tennis. So this is the kind, but it took a year of daily practice. And I always in my mind thought, well, I couldn't do it because clients come once a week. But now we are getting to develop other ways that allow that for this kind of level. So that's why I feel like there is no limit unless you stop too early.

Yes. Yeah, that's exciting. So I want to let you go ahead and talk about the steps you said you wanted to cover the various steps are involved. And then I think we should tell people how they can experience MAP for themselves, right, to the MAP Coaching Institute.

So since we have this method, and yes, we can do miracles and stuff like that. But really what I

have in my heart is to help everyone make anything possible in their lives and realize their dream

life. Why limit it to just ... and then you are still suffering in your relationship or not satisfied in your job or having a life that doesn't make you happy.

So my goal at the MAP Coaching Institute is the MAP Method of coaching, which is those steps that allow someone to really create their life consciously. Since we have the essential method that allows to clear the rocks on the road. So literally the first three steps are about wiring your brain to become a new person to become the one that will be a rocket scientist. It's not the same person that came to see me, Michelle, you know, when she first arrived, lacking self esteem, self-confidence, all of that had completely transformed to a point that now she is working there. So what I want for everyone who enters the MAP Coaching Institute and our coaching program is to go beyond the limitations, beyond the pain, beyond the depression, beyond anything because this will be realized and neutralized and there is no doubt about that.

So since we can release those boulders on the road to your dream destination, why not have a destination? So a new destination for your life. So what I like to do is the first step is really to magnify your dreams. To find out what is it that you truly want. You know, if the pain was not there, if you could clear and since you can clear that, since you can clear your pain and your blocks, who do you want to become? So defining that more clearly is a fundamental step. It's like taking a journey without knowing where you are going. So it's very fundamental for you to begin to focus your attention not on the now with all the blocks, but on the future where are you going and so you can begin wiring your brain towards that destination.

And step two is definitely the heart of the MAP method, which is the clearing, neutralizing, remapping your mind. Call it "MAP it." You know, you want to create a new MAP of your subconscious mind and neutralize those blocks. Absolutely sure. But then I realize it's not

enough if you really, if your destination, when you decide to become this new person that is successful,happy, healthy, you know, abundant, then you do need to wire your brain differently. And that's a step that is forgotten by most any methods out there. Either they focus only on the clearing and it's not always very effective or fast, but then there is zero wiring towards where do you want to be? Who do you want to become? And that is what we call the magnetization. It's a way to have your brain magnetize new thoughts, new ways of thinking and new beliefs and new abilities to realize the potential around you. And this is fundamental.

Those three steps are the steps that I use to go from where I was to this international million dollar business and transforming the world. And that was really what I truly desired. So these are the three steps I personally used and then I used two more that we teach also at the institute is you want to meditate or be connected to your intuition and and go inside and quiet the conscious mind and be aware of the inner guidance and your intuition. And then fifths you do need to take action, but those actions have to be inspired and guided instead of you know overwhelming you into doing, doing, doing without really the alignment. So you

want to live in flow and listen to your intuition and take actions.

And these are the five steps that will lead you wherever you want to become the person that you prefer and dream to be. There is absolute certainty that when you follow those steps you will get there.

Well thank you for that. That's very, very inspiring and I'm glad you had this the chance to really lay the whole system out because it is much more than just the MAP sessions that we were talking about. So how can someone who's interested or intrigued, how can they have an experience with MAP and kind of get a sense of what it's like for themselves?

So one thing they can do is you might want to actually put a link down there where they can get a 30 minutes extra training, pre-training and then they can sign up for two hour workshop with me. We go through those three steps and you're going to experience your first MAP session neutralizing your first memory. And that workshop right now has been really discounted at $17 I think instead of $100. So you're at a good time. You can click on that link and get a two hour live workshop with me I offer that three times a week so there is unlimited possibilities literally to sign up. Also you can visit the MAP Coaching Institute website, www.mapcoachinginstitute.com and you will get also there is this button where you can click and learn more.

Fabulous. Thank you so much for joining me today and spending the time to help people understand what the potential of MAP is for their lives. I so appreciate it.

Oh I love having this conversation, Madeleine. I live for that. I live for sharing MAP with the planet.

So thank you so much.

Thanks for joining us for the Flourish with Functional Nutrition Podcast. Please listen again and remember to follow us and leave a review on iTunes, Spotify, Google Play or Stitcher. To learn more about Twin Cities Nutritional Therapy or check out our podcast page visit TCnutritionaltherapy.com. To find a nutritional therapy practitioner in your

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Until the next time, be well and flourish.

Content of this podcast copyright 2020 by Twin Cities Nutritional Therapy.

Music by Barbara Benn.

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